better choices for dogs & their humans

bale was born out of our desire to challenge & redefine the very cluttered pet retail market, to humbly play our small part in creating a more beautiful & healthier world for our dogs to live in.

We were frustrated by the low quality products available on the market, so we set out to carefully hand-pick well-designed, natural and sustainable dog essentials, that are safer for them and kinder to our environment.

creating meaningful change

We’re driven by curiosity and a commitment to doing good. We’re constantly trying to learn from the best professionals and seeking advice from innovative young brands that are genuinely setting new standards in the pet retail market. We’ve made it our purpose to share our knowledge and the beautiful products we fall in love with daily with all dog parents that share our beliefs. 

We understand the simple foundation of what our community is looking for and offer solutions for humans to live a better life with their dogs. This includes what food their dogs eat, what they wear and what toys they chew on. 

our values

• healthy
• ethical
• sustainable
• minimalistic design/ simple aesthetics
• fair & friendly
• cruelty free